Deploying a High-Performance Newspack WordPress Site on Kinsta

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5 min read

A high-performance news website is crucial in the digital era, where information is consumed rapidly. Newspack by WordPress offers an advanced open-source publishing and revenue-generating solution for news organizations. However, the true potential of Newspack can only be unleashed when paired with a robust hosting solution like Kinsta. This article delves into the process of deploying a Newspack WordPress site on Kinsta, ensuring high performance, reliability, and scalability.

Our recommended platform to host news websites is Kinsta

Understanding Newspack and Its Benefits

Newspack is a powerful platform designed specifically for news publishers. It combines the flexibility of WordPress with industry-specific features. These include content management, audience engagement, and monetization tools. The platform is intuitive, allowing publishers to focus on content creation without worrying about the technical aspects of website management.

Why Choose Kinsta for Hosting?

Kinsta, a premium managed WordPress hosting provider, is renowned for its high-performance capabilities. It leverages Google Cloud Platform's multi-regional deployment to ensure fast loading times and a robust, secure environment. Kinsta's features include automatic scaling, daily backups, and an expert support team, making it an ideal choice for hosting Newspack.

  1. Kinsta utilizes Google Cloud Platform's Premium Tier network with 35+ data centres available and is currently the only host offering GCP's latest c3d machines free of charge.
  2. Kinsta's features include premium migrations, edge caching, early hints web standard, and enterprise-level Cloudflare integration.
  3. Kinsta's CDN network is based on Cloudflare's infrastructure with 260+ PoPs available.
  4. The MyKinsta dashboard includes a plugin and theme management, so users do not need to log in to the WP admin dashboard to perform updates.
  5. Kinsta always supports the latest PHP versions. The service includes HTTP/3 support.
  6. Kinsta is SOC 2 Compliant.
  7. SSL certificates renew automatically and include wildcard support.
  8. The dashboard includes a built-in Application Performance Monitoring tool.
  9. Kinsta also provides Static Site Hosting to host up to 100 static sites for free.
  10. Beyond WordPress and free static hosting, Kinsta offers Application Hosting and Database Hosting services to fully support users' modern tool stack.
  11. DevKinsta: free local WP development tool.

Step-by-Step Guide to Deploying on Kinsta

1. Setting Up a Kinsta Account

First, create an account with Kinsta. Choose a plan that fits your traffic needs and budget. Kinsta offers various plans, each with its own set of features and resources, catering to different sizes of news websites.

2. Installing WordPress and Newspack

Once your Kinsta account is active, install WordPress through the Kinsta dashboard. After installing WordPress, add the Newspack plugin from the WordPress repository. This process is straightforward, thanks to Kinsta’s user-friendly interface.

3. Configuring Newspack

After installation, configure Newspack by setting up themes, plugins, and other features essential for a news website. Newspack offers several customisation options to align with your brand and audience engagement strategies.

4. Optimizing Performance

Kinsta provides built-in caching solutions and a CDN (Content Delivery Network) to enhance website speed. Additionally, optimize images, use a lightweight theme, and minimize plugin usage to boost site performance.

5. Securing Your Website

Security is paramount for any website. Kinsta offers free SSL certificates, hardware firewalls, and continuous monitoring to safeguard your site. Regularly update WordPress, themes, and plugins to their latest versions to maintain security.

6. Scaling Your Website

As your audience grows, your website needs to scale. Kinsta’s auto-scaling feature allows your site to handle sudden traffic spikes without performance issues. This is particularly important for news websites that may experience high traffic during major events.

7. Analytics and Monitoring

Kinsta provides detailed analytics and performance monitoring tools. Regularly review these metrics to understand your audience better and make informed decisions about content and website optimization.

8. Ongoing Maintenance and Support

Kinsta’s expert support

team is available 24/7 to assist with any issues or queries. Regular maintenance, including updates and backups, is handled by Kinsta, allowing you to focus on content creation and business growth.

Best Practices for a Successful Newspack Site on Kinsta

  1. Content Delivery Optimization: Utilize Kinsta's CDN for faster content delivery globally. This ensures that your news content loads quickly, regardless of the reader's location.
  2. Mobile Optimization: With the majority of users accessing news on mobile devices, ensure your Newspack site is mobile-friendly. This not only improves user experience but also positively impacts search engine rankings.
  3. SEO Optimization: Implement SEO best practices, such as proper use of keywords, meta descriptions, and SEO-friendly URLs. Newspack, combined with SEO plugins like Yoast, can significantly enhance your site's visibility.
  4. Regular Content Updates: Keep your news site dynamic and engaging with regular content updates. Fresh, relevant content is key to retaining and growing your audience.
  5. Utilize Analytics: Leverage Kinsta’s analytics tools to track website performance. Understanding traffic patterns, audience behaviour, and engagement metrics can guide content and marketing strategies.

Try Kinsta now

Deploying a Newspack WordPress site on Kinsta is a strategic choice for news publishers aiming for high performance, reliability, and scalability. By following the steps outlined in this guide and adhering to best practices, publishers can ensure their news site delivers content efficiently and grows and evolves with their audience. With Kinsta's powerful hosting solutions and Newspack's specialized features, your news website is well-equipped to make a significant impact in the digital news space.

About Docswrite

You can use to easily connect your Newspack WordPress site and streamline the publishing flow.

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